SoulPancake (founded by Rainn Wilson of The Office) has partnered with Hershey’s Kisses Chocolate to create Strangers Surprised by an Unusual Reminder to Care, a video to inspire others to take a break from the craziness of life and extend kindness to someone else and so far the video has garnered over 500k views! You can view the video here.
The unscripted video documents handheld multicolored foil parachutes floating down from the top of a busy shopping center. Attached to the parachutes are cards in the shape of Hershey’s Kisses chocolates with a prompt encouraging the recipient to #ShowYouCare. SoulPancake’s cameras were onsite to capture the organic reactions of the participants and their sincere gestures of kindness including group hugs, dancing and plenty of high-fives.
“It seems we are growing less present and aware of our surroundings,” says Golriz Lucina, Creative Director for SoulPancake. “Making a connection with a stranger, and even our friends and loved ones, seems like a lot of effort; and we get caught up in the busyness of our everyday lives. For the #ShowYouCare initiative, we set out to joyfully remind people that taking a moment to show you care, is actually our second nature as humans. We all want to feel connected to each other – and a small act of kindness, even just looking someone in the eye and smiling, can really impact the world in a positive way.”
SoulPancake and Hershey Kisses chocolates are taking this movement to various cities across the country with impromptu parachute drops in Los Angeles, New York, Nashville, Portland and Miami throughout the week. The effect will be contagious as people are extending an extra loving hand to those around them.
“We’re excited to partner with SoulPancake to show people that a simple gesture can go a long way in affecting someone’s day. Giving a compliment, flashing a smile or even handing out a small piece of chocolate, like a Kisses chocolate can brighten even the gloomiest of days,” says Hershey’s Kisses Brand Director Ian Norton, adding “We want to inspire people to take a minute out of their day to shows others that they care.”
Throughout the campaign, SoulPancake and Hershey’s Kisses chocolates will be encouraging people to show they care by using #ShowYouCare on social media to acknowledge a kind act, pay a compliment, or give a virtual high-five in the hopes that their friends do the same. The hope is that each #ShowYouCare post helps to spread the message of kindness and joy across America and beyond.
New media and production company SoulPancake was founded by Rainn Wilson with a mission to create entertaining and inspiring content about the human experience. SoulPancakes’ signature style of content blends emotional, thought-provoking storytelling with energetic and quirky visuals. SoulPancake has built large, loyal, socially conscience millennial audiences across multiple platforms including its Emmy Award-winning television division; Webby Award-winning premium YouTube channel (youtube.com/soulpancake) with nearly 1.5 million subscribers; and a first-rate creative agency services team that has worked with international brands such as Nestle, Disney, and the United Nations. Collectively, SoulPancake’s social cause integrations and campaigns have helped to raise more than $2 million for charities such as cancer research, provide more than 3 million meals to the hungry, and activate more than 1 million people to help the homeless.
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